International french school of singapore
IFS is a well-known French school in Singapore and member of the AEFE network with a comprehensive scholarship cursus from kinda garden to high school.
With a desire to grow and reposition their brand to compete with others international schools, LFS (former French name for “Lycée Francais de Singapour”) aimed to redesign their brand to better embody values of community, openness and frenchness.
With a very comprehensive cursus, from 3 to 18 yrs old, the main challenge was to create an inspiring and engaging identity which would target several age groups, parents, teachers and board member, while showcasing at core the benefits of the french education, an uplift of your knowledge and culture.
NAMING, Strategy and Creative workshop
For this project we opened our strategy and design process to the client’s team in order to articulate the most accurate strategic positioning and creating sharp creative directions.
Open Your Mind and Take-Off with IFS