The client

Atom is a Hong Kong based group parting the ways of both Finance and Technology by constantly searching for new technologies and harnessing the power of the digital economy. Atom Group aims to contribute toward a new innovative and decentralized financial market while offering seamlessly integrated business solutions for fintech, DLT (Distributed Ledger Technology), digital asset exchange and management.

The mission

I first supported the group establishing its brand vision and positioning articulating workshops and creative review to establish their identity. And eventually joined the company later on to take the direction of design of their second product brand AAX (Atom Asset Exchange), including missions such as building the brand platform and guideline, and growing the brand beyond visuals with the support of the marketing department. Hiring and leading the creative team, while building a portfolio of international freelancers to support the brand external communication on its journey to launch.